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01628 667300

07710 195714


The Buckinghamshire and Berkshire Areas’ Ford Specialist Dealer


If you’re looking to purchase a nearly new or brand new car in the Berkshire or Buckinghamshire areas, Auto Options Ltd can help. We sell an expansive range of vehicles from many major car manufacturers, with a special emphasis on Ford cars.


Whether you’re after a nearly new Ford, or a brand new car from leading manufacturers, we can offer you a highly competitive price, while providing a fantastic level of customer service. If you live in or around Berkshire or Buckinghamshire, call Auto Options to enjoy fantastic savings on quality vehicles.

About Our Used and Brand New Car Dealer in Berkshire


We are a family-run Ford specialist dealer founded in February 2003. With over 40-years’ experience in the motor industry, we have unrivalled knowledge of both Ford cars and vehicles produced by other manufacturers.



The company was founded by Norman Rossiter, who previously worked at four different main dealers, over which time he learned the ins and outs of the motor trade. Norman vowed to use this knowledge to establish a company which always puts the customer first, having grown increasingly frustrated with the poor level of service offered by many other companies within the industry.



Although we’re situated in Maidenhead, Berkshire, our reputation as a reputable and trusted Ford specialist dealer means many of our clients come from Buckinghamshire and beyond. We’re privileged to serve an extensive list of repeat clients who come to us whenever they are looking to purchase a vehicle, or take advantage of the other wing of our business – vehicle hire.

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                                 Why Choose Auto Options Ltd?

- Range of New and Nearly New Ford Vehicles

- Many Other Brand New Car Makes and Models

- Competitive Prices and Free Advice

- Fully Insured, Experienced Ford Specialist Dealer

- Situated Close-by Buckinghamshire

- The Berkshire Area’s Expert in Ford Cars

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Our Testimonials

Call 01628 667 300 for more info on our New & Nearly New cars for sale in Berkshire & beyond.